diff --git a/404.md b/404.md
index 61569f4ed..5e3d75792 100644
--- a/404.md
+++ b/404.md
@@ -1,7 +1,7 @@
---
layout: page
-title: This is not the page you are looking for
+title: Page Not Found
permalink: /404.html
---
-This is not the page you are looking for.
+{% include random-publication.html text="This is not the page you are looking for. You found a piece of paper instead." %}
diff --git a/_includes/google-analytics.html b/_includes/google-analytics.html
new file mode 100644
index 000000000..6cf019a35
--- /dev/null
+++ b/_includes/google-analytics.html
@@ -0,0 +1,8 @@
+
diff --git a/_includes/machine.html b/_includes/machine.html
index f3ee7c59f..69a0ef37f 100644
--- a/_includes/machine.html
+++ b/_includes/machine.html
@@ -1 +1 @@
-
+
diff --git a/_includes/random-publication.html b/_includes/random-publication.html
new file mode 100644
index 000000000..87f225591
--- /dev/null
+++ b/_includes/random-publication.html
@@ -0,0 +1,42 @@
+{% assign random_id = "random" %}
+
+
diff --git a/_layouts/default.html b/_layouts/default.html
index d2faafe42..2b84fe697 100644
--- a/_layouts/default.html
+++ b/_layouts/default.html
@@ -17,6 +17,8 @@
{% include machine-engines.html %}
+ {% include google-analytics.html %}
+